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10 Steps to take your own brand images


In today’s visually-driven world, where attention spans are short and first impressions matter more than ever, the importance of professional imagery for your business cannot be overstated. A compelling photograph has the power to captivate your audience, convey your brand’s personality, and leave a lasting impression. Whether you’re an aspiring entrepreneur, a small business owner, or a seasoned professional, investing in high-quality brand photos is a crucial step towards establishing a strong and credible presence in the marketplace.


While hiring a professional photographer may seem like the ideal solution, it’s not always feasible for every business, especially those on a limited budget. The good news is that you can take matters into your own hands and create impressive brand photos that align with your vision. In this blog post, we’ll explore the significance of professional imagery and provide essential tips and techniques to help you take your own brand photos. Before you shoot any images I want you to take some time to brainstorm where you will be using your images and what types of images you need. Always have a plan of action before you start shooting and then you’ll be well on your way to capturing your own brand images.  Check out this post to help you decide what types of images you’ll need. 


Why is professional imagery important for your business? 


  1. Builds Trust and Authenticity: Professional imagery plays a vital role in building trust with your target audience. When potential customers visit your website, social media profiles, or marketing materials, they seek visual cues that demonstrate your professionalism and authenticity.  High-quality brand images can establish a sense of trust with potential clients before they even contact you, breaking down some of their first potential objections from the beginning.

  2. Conveys Your Brand’s Story: Every business has a unique story to tell, and your brand photos are an excellent way to convey that narrative. Through careful composition, color choices, and visual elements, you can showcase the essence of your brand, its values, and its personality. Whether you aim for a minimalist aesthetic, a vibrant and energetic vibe, or a classic and timeless feel, your brand photos should align with your brand identity and evoke the desired emotions in your audience.

  3. Consistency and Coherence: Consistency is key when it comes to branding, and your visual imagery should be no exception. You should ensure a consistent color palette, tone, and style throughout your marketing materials, website, and social media platforms. This helps to create a cohesive and memorable experience for your audience.

10 Steps to take your own brand images:


 What you need: tripod,  camera, and a plan!

  • Invest in a quality camera or smartphone with a good camera and learn its features.
  • Clear any clutter and aim for a simple background.
  • Have your props nearby. 
  • Understand basic photography principles like composition, lighting, and framing.
  • Leave space around you so you can add text later and/or to allow for cropping on Instagram. 
  • Utilize natural light whenever possible, as it produces flattering and authentic results.  Turn off all indoor lighting and find a large window.  
  • Consider your brand’s target audience and tailor your imagery accordingly.
  • Experiment with different angles, perspectives, and props to create visual interest.
  • Edit your photos always with an app like Lightroom 
  • Lastly, Have FUN! Know that you’re going to have a ton of bad images at first and that’s OK!. Practice makes better! 


Woman- taking- a selfie-Tampa- Brand Photographer


Conclusion: Professional imagery is a powerful tool that can elevate your business and captivate your audience  By investing time and effort into creating quality visuals that align with your brand’s identity, you’ll be well on your way to leaving a lasting impression and standing out in the competitive marketplace. So grab your camera & unleash your creativity. 

Decide that you don’t want to do this own your own? 

I’d be honored to collaborate with you and create intentional marketing images to help you grow your business!!

Click HERE to book a clarity call to see how brand photography can support your business. Located in Tampa, Florida but ready to travel!

Xoxo chat soon!










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